Blog
Writing on AI visibility
What we learn from scanning sites all day. No growth-hacking listicles, just the mechanics of how answer engines reach a page and what stops them.
Which AI crawlers actually matter, and what each one controls
GPTBot, OAI-SearchBot and ChatGPT-User are three different bots with three different jobs. Blocking the wrong one costs you citations. Here is what each crawler does and what happens when you disallow it.
Read it →How to block AI training without making your site invisible
Opting out of model training and staying citable in ChatGPT, Claude and Perplexity are separate decisions. Here is how to take one without losing the other, and why most visibility scores get this wrong.
Read it →What makes a page quotable by an answer engine
Being crawlable is the floor, not the goal. Answer engines pull passages, not pages. Four properties decide whether yours survive the trip: server rendering, self-contained paragraphs, quotable schema and a visible last-updated date.
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